The last half of the 2021 was very busy for me. Superyacht Foodie grew exponentially and has been very well received. As with every new business, it took lots of effort from my team and I to get everything working seamlessly especially with 18 next generation food and drink brands joining the marketing platform in the first year. Luckily the hard work has paid off and Superyacht foodie 2.0 is ready with lots of fabulous new products for 2022.
New this year we have established a collaboration with Green Chilli Provisioning that provides warehouse facilities and direct distribution which was the last missing piece to complete the Superyacht Foodie network. We are also working closely with YACHTNEEDS marketplace to give our clients additional exposure to the superyacht community, and an easy online marketplace for yacht chefs and chief stews to be able to order direct and arrange quick delivery straight to the back of their boats.
In addition to developing Superyacht Foodie, I have been occupied by our market entry consulting customers and helping them to become established in the superyacht industry. In partnership with Business Finland we arranged a delegation to METSTRADE and The Global Superyacht Forum with 17 Finnish participants in November.
Martin Redmayne and Superyacht Group were great hosts and our Finnish companies who were mainly looking to expand following success in the cruise ship sector had a robust introduction to yachting and made some great contacts during the trip.
It was this event that sparked a conversation with the Finnish Maritime Industry Association and resulted in my newest business venture Superyacht Cluster coming to fruition. Superyacht Cluster is a marketing and facilitating platform that helps companies to understand, prepare and successfully enter the yachting industry.
We will help them review and adapt their brand and full marketing mix for international business in our unique sector. We will offer social media support, share personal connections, and offer a range of bolt on services and opportunities to further improve their chance to succeed.
We will be working with a wide range of Finnish companies and collaborating with many well-known and well-established superyacht leaders. Together we will provide in person events and digital opportunities to build new business relationships for our Superyacht Cluster members.
I believe in collaboration, strategic partnerships, and a decentralized workforce that all work together to create the best possible outcome for our next adventure.
Welcome to 2022!