As summer vacations fade into memory and the academic year resumes in France, it’s time to refocus on the business of orchestrating TUVYC’s projects and planning for the upcoming season. In my last blog post I celebrated the 10-year anniversary of TUVYC. I’m incredibly proud of this milestone for both personally, for my team and my business. Over the past decade I’ve been bestowed with the title of “start-up queen”. And happily so. Over the past 10 years, my entrepreneurial pursuits have led me down various paths, some being hugely successful from the get go and others taking a little bit more time to develop and evolve into the vision I have for them. I believe this to be the essence of entrepreneurship – learning and adapting as you go.
I am thrilled to bring yet another project development to you. Our Superyacht Foodie marketing platform has entered its third year, with our clients benifiting from a solid marketing platform that is making waves in the superyacht and private aviation sectors. With the success of Superyacht Foodie and word about it spreading far and wide, it has led to many other avenues, some unexpected but all warmly welcomed. One of these is the launch of the Superyacht Foodie Experience (SYFX).
I love the story of how SYFX came to be and they say anything good starts with a good story! During a casual conversation with some superyacht captains over drinks last spring, I was astounded by a story they shared. A charter guest had spent an astonishing €25,000 to reserve a Michelin-star restaurant as a private event, to never set foot in the establishment.
An extravagant and puzzling expenditure, you might think. I did too. I had so many questions and I was determined to come up with a concept that would help bridge the gap between superyacht charter guests that want a Michelin-star dining experience, but often don’t want to the vessel. Whether that be due to the comfort, luxury or complete privacy that they get experience onboard and the worry that it might get compromised when leaving the yacht to go ashore. And that’s the tale of how Superyacht Foodie Experience was born. We bring a once in a lifetime, full sensory, Michelin-star gastronomic experience to guests in the comfort of their own yacht.
The Superyacht Foodie Experience is not merely about exceptional cuisine; it’s about transporting the Michelin-star restaurant experience directly to the deck of your yacht. Envision the perfect atmosphere, thoughtfully curated music, enchanting lighting, appropriate décor and even tantalizing aromas – all meticulously orchestrated by a team of experts committed to creating an unforgettable dining experience onboard. We have collaborated with the renowned Michelin-star chef, Kim Mikkola, who has crafted menus inspired by the discerning tastes of Superyacht Foodie, incorporating the rare, sustainable ingredients that the Superyacht Foodie program has sourced from around the world.
Last spring, we were delighted to host the inaugural Superyacht Foodie Experience in collaboration with Fraser Yachts, set against the vibrant backdrop of Barcelona. The response was overwhelming, a testament to the brilliance of the idea. You can read all about the launch of the very first SYFX here.
Since the launch of this concept, we’ve been flattered by others trying to replicate the idea – a clear indication of its success. Looking ahead, we are excited about our partnership with Pelorusx that is undergoing the final stage of approval, as it allows us to take the Superyacht Foodie Experience to pristine, untouched destinations, promising yet another extraordinary adventure for our clients.
But that’s not all; this is just a glimpse of what the future holds. Stay tuned in the coming weeks for more exciting news from TUVYC. The journey of innovation and excellence continues, and we can’t wait to share it with you.
For more details about the Superyacht Foodie Experience, visit: Superyacht Foodie Experience.